- Do keyword research to understand how your customers are searching and identify the gaps in your current content
- Structure your content in a way that Google can easily crawl. For example, the topic cluster model helps organize your content by a main topic and subtopics.
- Make your content digestible with subheadings, bulleted lists, and short paragraphs.
- Use internal links to connect relevant articles.
- Keep your knowledge base running efficiently by paying attention to things like outdated content, site speed, and mobile testing tools.
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